SQUARE ENIX® had a partnership announced today with Ferrero USA, Inc., part of the global confectionery company Ferrero Group, that will bring FINAL FANTASY® VII REMAKE players a dynamic theme for their PlayStation®4 system and powerful in-game accessories. This partnership with Ferrero is the only one SQUARE ENIX has with a candy company on one of the most anticipated game releases of the year.
"Square Enix is the perfect partner to get gamers excited about our delicious products," said Silvia Borla, Vice President of Marketing, Ferrero Chocolate Brands, Ferrero North America. “This partnership is an important next step in connecting Ferrero to the world of gaming.”
Starting March 3, with the purchase of two Butterfinger, Baby Ruth, or CRUNCH bars, FINAL FANTASY VII REMAKE players can receive a dynamic theme for their PlayStation® 4 system featuring fan favorite character, Tifa Lockhart.
Participating players can also earn and redeem codes to download items that enhance characters in the game when it is released April 10. Up to five different pieces of in-game armor and accessories will be available that boost stats and abilities, with more powerful items awarded after every code redemption.
“Ferrero is creating a special opportunity for players to enhance their FINAL FANTASY VII REMAKE experience,” said John Heinecke, CMO of SQUARE ENIX West, “We think fans will be excited about the dynamic theme and items, and we appreciate Ferrero’s partnership in bringing this promotion to players across the United States.”
The promotion begins March 3 and is effective through May 14. Further details are available at http://www.butterfingerff7r.com/
About Ferrero
Founded as a family business in Alba, Italy in 1946, Ferrero is the third-largest company in the global chocolate confectionery market, with global sales of over $12 billion, distribution across over 170 countries, and a workforce of more than 30,000 people across 55 countries.
Ferrero entered the U.S. market in 1969 with TIC TAC® mints and continues to bring U.S. families joy through FERRERO ROCHER® fine hazelnut chocolates, NUTELLA® The Original Hazelnut Spread®, KINDER JOY® toy and treat and FANNIE MAY chocolates. For more information, follow @FerreroUSA on Twitter.
FINAL FANTASY VII REMAKE will be available for the PlayStation®4 computer entertainment system on April 10, 2020.
